“Less is More” Brings Out the Move

Inspired by the notion of vault atmosphere, SAM uses hues of white and blue in this AR book. We emphasize the aim of moving forward by highlighting the center of the book, which spotlights the integral part of the company and is designed to convey a sense of motion and movement. By displaying seemingly minimalistic elements, we embody the value of "less is more," making the significant aspects of the company prominent to the eye.